Photos by Johanna Ruebel

Photographer Johanna Ruebel was born in Hamburg, Germany. At the age of 7, she moved to France and later graduated from the Central Saint Martin School in London. Today, the artist works and lives in Berlin. His photographs reveal a certain softness that has seduced prestigious sponsors such as The Times, Teen Vogue Korea, Zeit Magazin, Kinki Magazine or even Brandeins and Disney.

How long have you been doing photography?

I had my first compact plastic camera at the age of eight. A gift from my grandmother from Hamburg when we had just moved to France. With this camera I mainly took pictures of horses; Kinds of “studies”. The horse in front, back, side, details of the hoof, etc. All this to perfect my drawings of horses. I really enjoyed photography around my 16 years. During my design studies, I continued to use the photo, and began to attend photographers thereafter.

What interests you above all in the photo medium?

I like above all the narrative but very open side of the picture. Then the process of taking pictures I like: go out and walk to discover places. And also to speak to strangers: it is a perfect excuse to ask questions that would not be asked in normal times.

To what extent do you try to integrate nature into your work?

I like to be outdoors and I take a lot of pictures in nature. I grew up in the countryside and I miss nature now that I live in a big city. In a way, my pictures are also an ode to childhood, to indetermination, to wandering. The idea of ​​the photo as “madeleine of Proust visual” pleases me.

Specializing in fashion photography, Johanna Ruebel brings to her images a colorful nostalgic but contemporary tone, her taste for broken shades and camaïeux gives the image a poetic and sometimes strange atmosphere.

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